Original, Invisible, & Digital
A Smarter Partner In Your Marketing Department
In a rapidly evolving digital landscape, companies like yours often find themselves needing agility and specialized expertise to get to the next level. That's when a firm like Ghost Partner appears out of thin air. With a blend of assorted skills, industry knowledge, and cutting-edge tools, we provide tailored solutions that align with your sales goals.
We bridge the gap between your in-house resources and the specialized digital expertise required in today's marketplace. From crafting compelling content and managing robust social media campaigns to implementing data-driven SEO strategies, we've got you covered.
By entrusting your marketing to us, you free up your team to focus on core business operations, while we concentrate on driving your digital growth. As your “invisible” digital marketing team, we're not just service providers—we're your partners in achieving marketing success. LET’S TALK about our next steps together.
3 Ways Content Marketing Increases Sales
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REPEAT CUSTOMERS
The simplest source of NEW revenue is OLD customers. The problem is, if you don’t sell a recurring product/service it’s easy to lose touch with your customers. Having an ongoing email marketing program, you can stay connected with them. The result is that you are top-of-mind when they need you again, or when your sales team reaches out.
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INCREASED SALES
We hear it all the time, “customers buy ONE service from us, but they don’t know all of our service offerings”. This is common for professional services like legal and accounting. Again, with a consistent email outreach, you’re able to passively speak to them about other services your firm offers. They already love you and are used to paying you money, this should be an easy sale.
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REFERRALS
There is nothing better than getting a cold call from a prospect who’s heard how great you are from one of your customers. Customer Marketing can turn your current customers into your marketing megaphone. The problem is, if you’re not in touch with them consistently, you’re not top of mind when they are asked for such a referral.
What Success Looks Like
If you are sitting on an email database of current clients and prospects, you may be sitting on a goldmine… we need to talk.
Email marketing hands-down has the highest ROI of any digital marketing platform. The problem is, it’s hard to do email marketing right. The most successful campaigns require strategy and consistency. Social media may be sexy, but email is the king. Many companies get distracted trying to go after the latest marketing trends when they are sitting on a gold mine in their email database of clients and prospects. At Ghost Partner, our team can change all of that for you.
Why Email Marketing Makes Money
The average ROI is $42 for every dollar spent on email marketing
Email has a 90.3% penetration rate among US internet users (only 69% of US adults are on Facebook)
Nearly 42% of all email opens happen on mobile apps
87% of B2B marketers use email as a distribution channel.
Cold outreach emails have a 10% higher open rate than opt-in marketing emails
How It Works
We will sit down and listen to your goals and aspirations. It’s important to us that there is a good fit between your team and ours. If there is, we’ll collaborate with you on a strategy that can turn a sleepy email database into a profit engine. We can also create a sales funnel and automated email marketing campaigns that feed new email addresses into your system.
Want to double your referral business? Let’s turn your client database into a lead referral machine.
Are you known for the problems you solve?
We can help make your message clear and concise
Services
Strategy
WE START WITH A PLAN OF ACTION. You don’t build a building without blueprints. You don’t go onto the court without a set of plays. It’s the same with customer marketing. We want to build a plan based on your goals that will work. The plan of action is quickly followed by a strategic editorial calendar. From that, all content and campaigns will flow.
Email Marketing
By now you know that we’re big fans of email marketing. If you’re sitting on a database of customer email addresses, meaning you have permission to send these people email, it’s going to be a centerpiece of your plan. Most companies want to do email marketing, but nobody seems to have the time. And even if they did have the time, they don’t know what to write. We got this.
Automation
If you are serious about digital marketing, marketing automation is “table stakes”. We want to make sure you’ve got nurture and drip email series set up for anyone who contacts you or enters your sales funnel. The tools for automation are now available in most of the basic email marketing services. We always recommend Constant Contact.
Sales Funnels
Customer marketing is all about wringing every revenue opportunity you can out of your current database. But we don’t want to forget about new customers discovering you on the web. You’ll need a sales funnel with an engaging lead generation asset that converts website visitors into leads. This is especially true if you’re going to invest in SEO and social/search advertising.
Social Media
Social media is sexy, but email is king. These days however, social media is necessary. If someone is evaluating you before they reach out to connect, they may be looking at your blog and your social media posts. From the editorial calendar, we’re going to create a combination of custom content, curated content, offers, and testimonials.
Blogs / SEO
At the center of your content marketing plan is going to be articles for your blog. We want to tell your story through the problems you solve for your customers. Our team will work with you to write up these heroic stories of problem versus solution. Remember, nobody wants to hear brands talk about themselves. Your content needs to be about how your customers problems get solved using your solution. They are the hero. You are the guide.
Social & Search Advertising
Sometimes posting organically on social media or tightening up the SEO on your website just isn’t enough. Or maybe you just want to move faster. Armed with an advertising budget, we can get you in front of a lot of people on social media advertising (PUSH to right audience) or search advertising (PULL from audience already searching for your products/services).